Nice to see someone besides Apple actually developing their own PC and not just slapping a bunch of components in a box and putting their logo on the outside. No pricing listed yet but I would get it would be closer to Apple than Dell.
Take a look at this architecture competition in the gulf region. Some great designs for under 100K. I wonder how some of them would work in the midwest? Some of them seem like they would make very nice summer houses. Below is the winner and some of the finalists. The web site has the full pdfs for the finalist. Scrolling required unless you have a 30″ monitor.